OUR MISSION
The Sebastopol Farmers’ Market fosters an inclusive environment welcoming a diverse range of farmers and artisans to connect with members of their community and beyond. We provide the community with a source of locally grown products and a culture of healthy living choices.
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Strengthen local and regional food systems by creating opportunities for small to midsize producers and advocate for short supply of chains.
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Encourage responsible, organic, and regenerative practices in agriculture and artisan production.
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Develop financial resources to address food insecurity within the community.
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Provide educational programs and resources that promote awareness about the benefits of locally sourced, seasonal, and sustainable produce and farming practices.
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Cultivate a community gathering space that is safe, fun and engaging for all.
Remembering Our Founder, Paula Downing
October 15, 1941 – August 7, 2023
Paula Downing was a force in local farmers markets, founding the Sebastopol Farmers Market in 1994. This narrative was originally published by Petaluma Bounty and crafted by Carlee Leonhard, Farmers’ Market Ambassador for the Santa Rosa Original Farmers Market, and Sean Lopez, Farmers’ Market Ambassador for the Sebastopol Farmers’ Market, delves into the remarkable journey of Paula. Her pivotal role in shaping the landscape of both markets is a testament to her unwavering dedication. We share an excerpt below.
In the early 1990s, Paula played a pivotal role in the creation of the Sebastopol Farmers’ Market. For the first two years, she was a vendor and served as a board member for the market. Then, when the original market manager had to leave due to family obligations, Paula’s 25-year tenure as the manager of the market began, where she brought to fruition the vision of the market organization: transforming it into a community-based event, one where people would come not just for the sake of buying produce, but as a way to pass the time and connect with others.
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Paula’s journey as a market manager continued with the Santa Rosa Original Certified Farmers Market, located in the east parking lot of the Santa Rosa Veterans Memorial Building. Under her guidance, this market evolved into a vibrant hub for locals and visitors of Sonoma County.
Paula’s commitment to small farmers was unwavering. She always went the extra mile for each member farm, providing assistance personally or by connecting them with the resources they needed. Her deep understanding and love for farmers made her a beloved figure among the farming community. Her impact was felt far and wide.
Paula’s markets were not just places to buy fresh produce; they were vibrant community centers. She organized special events throughout the year, from tomato tastings with guest chefs to customer appreciation days and holiday-themed festivities. Paula also made a significant contribution by advocating for fair compensation for farmers, putting an end to the practice of endless requests for donations.
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In addition to her market work, Paula was a passionate advocate for the environment, clean air and water, local foods, and the preservation of biodiversity. She was an integral part of Slow Food Russian River and played a crucial role in efforts to save the Gravenstein Apple. Her impact extended beyond markets, as she tirelessly worked to protect headwaters, combat the use of DDT, and save old-growth trees in Oregon.
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Paula’s infectious energy and dedication to her passions were felt by all who knew her. She leaves behind a legacy that will forever shape the landscape of Sonoma County’s farmers markets. While we mourn her loss, we also celebrate a life well lived—a life filled with love, advocacy, and a profound impact on our community. Paula, you will be deeply missed, and your spirit will forever inspire us.
In honor of Paula Downing
FIND US IN THE HEART OF SEBASTOPOL
Find us every Sunday, year-round, rain or shine in the Town Square of Sebastopol. People from across Sonoma County and the region delight in what our local farms and makers offer from a market rooted in West County quirkiness and community. Each week, we see upwards of 1,500 visitors, including young families, seniors, students, and local chef celebrities. We're always inviting new vendors and spotlighting new talent at special market demos. Our market is made for the locals, but tourists on their way to the Coast or the Russian River regularly stop by.